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A lot of people wonder what happened to "United Media", the license holder who was to produce Rainbow Brite products in 2009/2010. The year started off strong with new dolls, and a few new products, but suddenly disappeared mid summer 2010.
So, what happened?:
Iconix Brand purchased the Peanut's license from United Media. June of 2010, the merger was finalized. All the products used by United Media were then changed to the name "Peanuts World Wide". The website changed titles, but most previous news letters and press releases were still on the Peanuts World Wide site. The team at United Media and at Hallmark did not change, the same people stayed on staff.
In the midst of the merger and the economic changes in the US, Playmate's toys changed much of it's toy products and Rainbow Brite was one of the unfortunate titles cut. The toy company still held the contract with United Media until the end of 2010, so with no toys being produced and still under contract other licensees were sought.
However at the end of 2010 Licenses with United Media/Peanuts World Wide expired for all parties and control was given back to Hallmark. Hallmark is now back in licensing control of the Rainbow Brite toy and products lines. No other news is currently available about what is to come, but we will keep you informed.
In the meantime:
Support Rainbow Brite and purchase officially licensed products!
Current products include (but not limited to):
To keep up to date on announcements please follow us on Twitter or Facebook.
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223
(3 votes, average 5.00 out of 5)
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 Rainbow Brite fans of yesteryear know what they like, and that is the original Rainbow Brite designs.
United Media's newest News Letter reveals “Classic Rainbow Brite Items” to be released at Target's “See. Spot. Save.” summer program!
The scheduled release date is July 11th and will include the following items:
- Fuzzy art and magnet assortment
- Roller stamper markers, 6 pk markers and charm pen
- Magnetic list pads/sticky notes
- push pencils
- 3D notebook & die cut memo pads
Keep an eye out for these wonderful new items!
Do you know what "See. Spot. Save." is?
See. Spot. Save. is Target's discount section, normally located in the front of the store. This location is where you can find great products for under $5. Most which is only $1. This is a great place to get those grab-bag goodies for parties and more! This is an excellent way to "Share the Rainbow" with those close to you!
Read more about this on United Media's Newsletter.
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Fantastic News from United Media in their March News Letter. Sales are doing well on the dolls, so United Media is branching out for more with girl’s sleepwear from SaraMax, which are to be sold at Bealls department stores! Hopefully others will follow soon. Check to see if their is a Bealls close to you!
If you like, please check out the complete news letter here.
It follows more information such as the release of Goodnight Moon products based on the beloved children's book, Fancy Nancy, Hoops and Yoyo, and much much more!
Hopefully this news has made your day a little bit brighter!
Keep looking up, and have a Rainbow Day!
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United Media shows high hopes for the new Rainbow Brite line. Here is a quote from their artical.
On Rainbow Brite’s new look, Diana Stuart, creative vice-president for Hallmark Properties, says “Rainbow Brite is returning to Rainbow Land as a 10-year-old girl after spending some years back home on Earth with her family. We wanted to bring her back older, stronger, and wiser with abilities that will speak to a new generation of kids both in the physical and virtual world. Like the original, she still appeals to children four to eight.”
Stuart continues, “When we talk to fans or go to the fan blogs, they pause for a minute with the new look, and then they say, ‘We always drew her a little bit older when we drew her ourselves,’ and a lot of the new elements feel very right to them. The intent certainly is to keep her values very much the same as they were and very wholesome.”
Read the rest of the release here.
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126
(4 votes, average 2.50 out of 5)
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 Fans in the US and Canada can see Rainbow Brite along side other popular kids character Strawberry Shortcake, Polly Pocket, and My Little Pony in the November/December issue of Sparkle World!
In the issues, there is a drawing to WIN dolls if your child sends in a post card!
If you would like a copy of this magazine, please visit your local news stand and find SPARKLE WORLD from Redan Publishing!
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RainbowBrite.Com is NOW LIVE!
Come meet the NEW Rainbow Brite
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Greetings fellow fans!
If you may have noticed we here at Rainbow Brite.Co.Uk/Rainbow Brite.Us have decided to redesign the site. With it we hope to bring fourth amazing new features and articals you will enjoy!
Features currenting in the works:
- Wiki*Brite: The Rainbow Brite Wiki. A fun way to archive and make it easy to access information about Rainbow Brite all in one place.
- A Rainbow Brite Photo Gallery: See rare images, as well as classic and new images of Rainbow Brite and her friends!
Features we are hoping to bring you in the coming future:
- Rainbow Brite Podcast: the maintainers of 3 Rainbow Brite Fansites are joining forces to bring you opinions and news about Rainbow Brite, past and present!
Please bare with us as we get this information completed for you all!
Have a Rainbow Day!
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"Rainbow Brite’s master toy licensee Playmates Toys will be unveiling its much anticipated line of a contemporized fashion dolls and horses exclusively at Toys R’ Us in time for holiday 2009, honoring the nostalgic look, indomitable spirit and energy that Rainbow Brite embodies with a trendy tween redesign that girls will adore. " ~ Read more Here
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Press release by United Media Reports:
RAINBOW BRITE’S TOY OFFERINGS CONTINUE TO BUILD MOMENTUM
View Here
Rainbow Brite's master toy licensee Playmates will be unveiling its much anticipated line of a contemporized fashion dolls and horses that will be available at select retailers nationwide in time for holiday 2009. Rainbow Brite plush, small dolls, large dolls, and play sets will follow at other select retailers in 2010. United Media has been working with long-time partner Hallmark to build a licensing program in support of Rainbow Brite.
Also:
RAINBOW BRITE OFFERS TWO COLORFUL PROGRAMS FOR LICENSING
View Here
United Media recently extended its long term partnership with Hallmark by adding the popular franchise Rainbow Brite to its portfolio. United Media’s licensing program offers two different Rainbow Brite art treatments. The first is the classic, nostalgic ‘80s look which already has traction from junior apparel licensees. The second look is a refreshed, contemporary design which shows younger girls a role model who is socially-aware, inspirational and innovative. Playmates has been tapped as the master toy licensee and will unveil a contemporized line of fashion dolls, plush and role-play toys exclusively at a national retailer in time for holiday 2009. Licensees are currently being sought in the following categories: apparel/accessories, publishing, room décor/domestics, consumer packaged goods, promotions, and interactive games. Rainbow Brite marks the third addition to the United Media and Hallmark licensing relationship, which also includes the popular hoops&yoyo and Maxine brands.
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1
(1 vote, average 5.00 out of 5)
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Moonglow, Nite, Starlite, Rainbow Brite, Twinkle, Twilite, Tickled Pink and Sunriser
Where can these images be found?
On Stickers released by Stickeroni, a division of Hallmark.
Look where Hallmark Products are sold!
NEW RELEASE INFORMATION:
"Rainbow Brite’s master toy licensee Playmates Toys will be unveiling its much anticipated line of a contemporized fashion dolls and horses exclusively at Toys R’ Us in time for holiday 2009, honoring the nostalgic look, indomitable spirit and energy that Rainbow Brite embodies with a trendy tween redesign that girls will adore. " ~ Read more Here
NEW Rainbow Brite.Com site to be released to promot the NEW Rainbow Brite in November!
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Rainbow Brite and Friends:
Moonglow, Nite, Starlite, Rainbow Brite, Twink, Twilite, Tickled Pink and Sunriser
Where can these images be found? on Stickers released by Stickeroni, a division of Hallmark.
Look where Hallmark Products are sold!
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New information from Playmates Toys regarding the NEW Rainbow Brite Toy line:
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The Girls
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Horses
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Sprites
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Rainbow Brite
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Starlite
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Twinkle
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Tickled Pink
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Sunriser
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Twilite
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Moonglow
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Shimmer
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Nite
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Product Details
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- Each horse will be the same size as the dolls so that they can ride them
- Each girl will have her own sprite which will giggle when you squeeze them.
- Sunriser and Shimmer are Female, Starlite is male.
- Twink = Twinkle
Expect new information to come this summer!
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Fall Release schedule for new toys are:
Rainbow Brite and Starlite
Moonglow and Shimmer
Tickled Pink and Sunriser
Thanks to PlaymatesToys for this information.
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A rumor on the boards, which can be confirmed in this article is that the Rainbow Brite license was bought by United Media, who with Playmate Toys Inc is creating a new line of toys. United Media's Press Release states:
"Empowering a new generation of girls to spread hope and happiness, a new innovative program launch is underway featuring Rainbow and her best friends Tickled Pink and Moonglow."
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